Despite its popularity, you can still get away from it all and find your own hidden delights: romantic tucked-away chateaux, bustling local markets, and Clochemerlesque villages. And nothing compares with the scent of the garrigue, the heady mixture of lavender, wild herbs and wild flowers that covers the hills.
Many of our fondest memories are of the simple things: lingering over lunch under shady plane trees, shopping for vividly coloured Provencal arts and crafts, savouring the exquisite panorama from a lonely hilltop. Look and you'll make your own discoveries.
A cultural melting-pot, Provence has legacies from the ancient Greeks, the Roman Empire and the worldly Popes who brought their glittering court to Avignon during the 14C. One of them, Clement V, died eating powdered emeralds which had been prescribed as an indigestion cure.
Provence is magical, and a great choice for exploring on a walking or cycling holiday. It's filled to the brim with interest and graced with more than 300 days of sunshine a year, and its famous 'luminous' light has attracted countless artists.